- To seek understanding – The idea in the mind of the sender should correspond to the idea formed in the mind of the message receiver.
- To elicit response – it is not enough that the receiver understands the message, the most important is an action undertaken for the message.
- To establish good will – to create good relations with other individuals in organizations. This tends to build mutual agreement, respect, cooperation and collaboration not only at present but also for future undertakings.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006
