Sunday, June 26, 2011

Business Communication: Goals

  1. To seek understanding – The idea in the mind of the sender should correspond to the idea formed in the mind of the message receiver.
  2. To elicit response – it is not enough that the receiver understands the message, the most important is an action undertaken for the message.
  3. To establish good will – to create good relations with other individuals in organizations. This tends to build mutual agreement, respect, cooperation and collaboration not only at present but also for future undertakings.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Process of Communication

Major Elements:

Message – the body of information that creates the communication process.

Sender – the source of message that has full authority to explain or decode the meaning of the information created

Channel - the way by which the message may be carried or communicated.

Receiver – the party who accepts the message from the sender, makes feedback out of the information taken from the source.

Feedback – the response that is sent back by the receiver or decoder to the sender or encoder.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communications Defined

Business Communications is a process of imparting or interchange of thoughts, opinions or information by speech, writing or signs for the business of living, learning or earning a living.

Business Communication is a complex process of information exchange involving ideas, situations, feelings, functions, resources, products and services for the satisfaction of the parties concerned.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Communication

  •          Comes from the Latin word “communico” meaning “I share”
  • ·         A variety of behavior, processes and technologies by which is transmitted or derived from information
  • ·         A complex process often involving reading, writing speaking and listening – a process by which an information is conveyed from the source to the receiver.
  • ·         The transfer of information from person to person, creature to creature, or point to point
  • ·         A purposeful interchange of information in any decodable manner between parties.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Meaning of Business

Business is an occupation, a profession, a trade, a commercial enterprise, a commercial pursuit or employment. Business is an interest regularly pursued for pecuniary gain or to secure livelihood. It shall provide goods or services that satisfy the consumer, clients customers, passengers, depositors, patrons or buyers.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Attainment of Global Peace

25 April 1945, 50 allied nations met in San Francisco to form an international body known as United Nations. This consequently brought peace-keeping institutions, International Monetary Fund and the International Court of Justice. Most importantly, UN issued the UN Declaration of Human Rights to protect humanity and maintain global peace.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Creation of Things

Through the brief utterances God had created marvelous things including man in the following order (Gen 1:1 -29): day and night, the sky, the earth and the sea, plants, sun, moon and stars, birds, fishes, all kinds of animals, and man.  These items are unquestionably the sources of all items of trade and undeniably the subjects of all business transactions among people in the global market.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Philippine Literature: Post War Years (from the late 40's to the 70's)

The basic problem which confronted the country after the war was economic, aggravated by the need for rehabilitation and reconstruction.  There was chaos in the national scene and the wounds inflicted by the war were still fresh. In the midst of social, economic and political confusion, the Republic of the Philippines was born. There was widespread poverty. The income of the people dipped radically and production was almost at a standstill. The total picture was dismal and bleak; the country’s material as well as spiritual resources were in shambles.  The writer, still staggering from the effect of the war, had to wait for a decade or so for him to get back his literary bearings.

On July 4, 1946, the United States granted the Philippines its political independence. Roxas became the first President of the Republic.  In his inaugural address, he expressed the bases of his policy; to rebuild the economy that was destroyed by the war, to industrialize the country, to participate in all the operations of the new economy at all levels, and to be devoted to the ideals of an indivisible peace and an indivisible world. This great political-historical event imbued the writers with a new sense of responsibility and nationalistic pride. Importantly, the bond between the Philippines and the united States was more strongly forged, especially underscored when Roxas, in a spate of rhetorics said: “our safest course and I believe it is true for the rest of the world, is in the glistening wake of America whose sure advance with mighty prow breaks for smaller craft the waves of fear.”
The American inspiration and influence was to play a vital role in the literature that was to follow.


ref: Philippine Contemporary Literature in English, Ophelia A. Dimalanta, et.al.

Wednesday, June 22, 2011

Advanced Composition: Figures of Speech



Figures of speech add to the imaginative and emotional power of words. They are great value in poetry but they may be used just as well in prose. Even our most prosaic and ordinary conversation makes frequent use of figures of speech. When we say that a person is at the head of his class, we are using a metaphor. We are comparing the class to a person. When we speak of a long argument, we are using another metaphor –we are comparing an argument to a street.

A double purpose compels us to use figures of speech to make our own statements easier to understand by bringing in comparison with some more familiar objects and by making the idea more effective. Figures of speech give language greater suggestive power and arouse the emotions and the imagination. An effective use of figure of speech makes writing rich and interesting. However, a judicious use of figurative language must observe four rules:

1.       Brief
2.       Fresh
3.       A likeness and an unlikeness to the original idea
4.       Appropriateness and harmony of effect

Classification of Figures of Speech
1.       Based Upon Likeness
a.       Simile
b.      Metaphor
c.       Epithet
d.      Personification
e.      Apostrophe
f.        Allegory
2.       Based Upon Other Relations
a.       Metonymy
b.      Allusion
c.       Hyperbole
3.       Based Upon sentence Structures
a.       Climax
b.       Anticlimax
c.       Epigram
d.      Alliteration
e.      Antithesis

ref: Serrano, Josephine B., et al; 'Advanced Composition'; National Bookstore. 1981

Tuesday, June 21, 2011

Business Communications: Overview

Business Communications

I.                     Introduction
A.      Overview of Communication in Business
1.       Creation
2.       Attainment of Global Peace
3.       Business Stability
i.                     The Meaning of Business
ii.                   Communication
iii.                  Business Communication
iv.                  The Process of Communication
v.                    Goal of Communication
vi.                  Advantages of Printed Communication
vii.                 Metacommunication
viii.               Kinesic Communication
B.      Organizing and Composing Messages
1.       Structure of Letters and Documents
i.          Parts of the Letter
ii.          Format of a Letter
iii.         Addresses, Salutations and Complimentary Closes
2.       Postal Products and Services
i.                     Classification of Mails
ii.                   Stationeries
iii.                  Address Format
iv.                  Non-mailable Items
II.                   Revising and Proofreading Business Messages
A.      Improving Writing Techniques
B.      Effective Business Writing
1.        Characteristics of Effective Letters
2.        Fog Index
3.        Eliminating Weaknesses in Writing

III.                  Electronic Mails and Memoranda
A.      Electronic Office
B.      Technologies in Business Communication
C.      Electronic Transmission
D.      Teleconferencing
E.      Inter-Office Documents
F.      Policies
G.     Contracts
IV.                Process Writing
A.      Institutional Meetings
B.      Notices
C.      Agenda
D.      Election
E.      Minutes

V.                  Persuasive Writing
A.      Proposal Writing
B.      Letters for Public Relations
C.      Favorable and Unfavorable Replies

VI.                Writing a Report
A.      Report Preparation
B.      Business Report
C.      Classification of Reports
D.      Narrative Report
E.      Periodic Report
F.      Technical Report
G.     Special Report
H.      Annual Report
I.         Analytical Report
J.       Information Report

VII.               Employment-Process Communication
A.      Curriculum Vitae
B.      Personal Data Sheets
C.      Application Letter
D.      Recommendation Letter
E.      Special Orders
F.      Application for Leave
G.     Resignation
H.      Letter of Termination

VIII.             Employment Interviewing, Follow-up Messages
IX.                 Oral Presentations
X.                   Job Interviews

Philippine Literature: Socio-Historical Background

The Pre-War (from the 20's to 1941)

            Historically, Philippine Literature in English began with the coming of the Americans in 1898. The Filipinos learned another foreign language and were introduced to another alien culture. Used to the “leisurely tempo and ornate phraseology of the Castilian speech”, they had to adapt to a new language that was more or less direct and less florid. Spanish continued to dominate the circle of the elite but in the 30’s, it began to give way to English. At the same time, the vernacular languages continued to be used in the homes even while Tagalog, the language of the capital and the provinces around it, successfully held its own against English and Spanish.

            “The most effective means of subjugating a people,” write Renato Constantino, “is to capture their minds.” The Americans made English the medium of communication in the bureaucracy, and the medium of instruction in schools. It became therefore both an instrument for the acquisition of social status and even a requisite for employment. Hence, English was considered the official language of communication.

            As previously mentioned, Spanish was retained in the homes and the business establishments of the old aristocracy who clung to the power and prestige which they had during the Spanish era. Soon, however, English gradually replaced it and was picked up by the middle class, the new economic and intellectual elite. The young generation became themselves the purveyor and staunch exponents of English, making it the medium of communication among themselves.

            With the improvement of Fil-American relationship, American soldiers who were the first public school teachers, were replaced by professional teachers who at the start were all American teachers, in fact, who exercised the initial and one of the more important influences on the first Filipino writers in English.

            A landmark in the literary development of the country along the lines of Western cultural traditions, was the establishment of the University of the Philippines in 1908. More and better teachers, Americans and Filipinos alike, here harnessed. Inevitably, therefore, for better or for worse, both in concept and technique, the educational system followed that of the United States.

            The changes wrought since the Commonwealth era in 1935, like the teaching of the lives of Filipino national heroes, the introduction of a wider concept of education, and the introduction of community schools affected literature to a considerable degree, mostly for the better. With the inauguration of the Commonwealth, Tagalog began to assume a national role. It is now taught in schools and since 1940 has been considered one of the official languages of the country. Sympathizers to the cause of English blame the teaching of Tagalog, or Filipino, as a factor in the deterioration of English especially among college students after the war.

            The almost four centuries of foreign dominations had made many Filipinos proficient in several tongues. By learning Spanish and English, educated Filipinos came into contact with the humanistic and scientific works of the most advanced countries of the world. On the other hand, some scholars claim that the acquisition of this Western cultural orientation resulted in the “submergence of those Asian values which are the bases of the national culture evolution,” quoting Renato Constantino historian-writer.

            With American textbooks, American instructors, American writers as models, the Filipinos started to learn not only a new language and a new way of life alien to their traditions. This began their Western education, or mis-education, as some would put it; the start of a colonial orientation, or disorientation. On the other hand, there were those who insisted that this kind of education was really “a grace rather than a scourge,” an evolution into progress, from dark obscurantism into enlightenment.

            However, one would want to look at it, the fact remains that literature of the pre-war years was influenced, shaped, and inspired by the historical conditions that surrounded the country.

            The Commonwealth period was interrupted by the Japanese naval bombers attacking Pearl harbour in Hawaii in December, 1941. The United States declared was against Japan and the war in the Pacific was on. The bitter experiences during the Japanese occupation, the three long agonizing years of war, became the subject of literature and continued to be long after the last sounds of war had died down.

            The damage done by this historical event to the Filipinos was indeed incalculable. The ravages of war had left an imprint not only on the economy of the country but on its literature as well.




            ref: Philippine Contemporary Literature in English, Ophelia A. Dimalanta, et.al.

Philippine Literature



I.                     Introduction

II.                   Poetry
A.      Pre-War Poetry (1920s to 1940s)
1.       The Spouse by Luis Dato
2.       I Have Begrudged the Years by Angela Manalang-Gloria
3.       Sonnets to a Gardener by Trinidad Tarrosa-Subido
4.       Extract: Like the Molave by Rafael Zulueta da Costa

B.      Post War Poetry (late 1940s to 1970s)
1.       Poem 10 by Jose Garcia Villa
2.       Gabu by Carlos Angeles
3.       Song for a Dry Season by Emmanuel Torres
4.       Order for Masks by Virginia R. Moreno
C.      Contemporary (1970s)
1.       Finder Loser by Ophelia A. Dimalanta
2.       A Kind of Burning by Ophelia A. Dimalanta

III.                  Fiction Stories
A.      Introduction to Fiction
B.      Pre-War Fiction
1.       The Small Key by Paz Latorena
2.       Dead Stars by Paz Marquez Benitez
3.       Zita by Arturo B. Rotor
C.      Post War Fiction
1.       Faith, Love, Time and Dr. Lazaro by Gregorio C. Brillantes
2.       A Bread of Salt by N.V.M. Gonzales
3.       The Virgin by Kerima Polotan Tuvera
D.      Contemporary
1.       The Boy Who Ate Stars by Alfred A. Yuson
2.       Children of the City by Amadis Ma. Guerrero

IV.                Essay and Drama
A.      Intro to Essay and Drama
B.      Pre-War Essay: What are Filipinos Like? by Leon Ma. Guerrero
C.      Post War Essay: Four Values in Filipino Drama Film by Nicanor G. Tiongson
D.      Drama: New Yorker in Tondo by Marcelino Agana, Jr.


ref: Philippine Contemporary Literature in English, Ophelia A. Dimalanta, et.al.

Monday, June 20, 2011

The Word

1.       The Word

The writer must have a control over the usage of words – this means that one must be able to give name to an idea and the ability to select the right term for it. The key to word usage is the writer’s ability to maximize his or her senses and put it into words. Word power increases as the user continuously name ideas and its usage fits correctly in application.

Ex: stammer = stutter, falter;
      Said = cried, groaned, urged, demanded, pleaded
      Whispered = murmured, muttered, moaned, choked
Words can be use to reveal or conceal thoughts. The word ‘free enterprise’ for example may mean capitalism for some or a business opportunity for others.

Here are some tips in word usage:

v  Have a clear idea of what you mean
v  Do not be afraid of new words
v  Keep dictionary handy
v  Use words in exact sense
v  Use figures of speech to empower ideas
v  Avoid ‘blanket’ words that could be expressed directly

General and abstract words may sound clever but on the contrary, usage of these words may not communicate much what the writer wants to explain.

Ex: love, happiness, vehicle, faith, movement, wisdom, female

These words that describe qualities or attributes, classes of things, ideas and action often do require explanations and writers are obliged to provide such. In semantics, there is a diagram that is called abstraction ladder that as you step down words becomes more specific and concrete:

Abstract – General
     Medium of exchange
     Money
     Coin
     A centavo
Concrete - Specific

                                                                                                                                                                       





In terms of the level of meaning, words can be classified into two:

1.       Denotation – literal, ordinary, neutral meaning of a word; little more than the official meaning of the word
Ex: Scarlet = red
2.       Connotation -  what the word suggests or implies; helps to fill out its personality
Ex: Scarlet = revolution, blood, heat, royalty, sin wealth

ref: Serrano, Josephine B., et al; 'Advanced Composition'; National Bookstore. 1981

Building Blocks of Composition

The building blocks of a good composition are words, sentences and paragraphs. The ability to choose the correct word to express precisely the idea that you have in mind will give your speech and writing an admirable distinction; the ability to write coherent, unified and effective sentences will give you a sense of power; the ability to develop your ideas into logical comprehensive paragraphs will show you that you have mastered the art of good writing.

Experienced writers use inductive method of thought development – smaller unit to larger units of information. Herbert Reade writes:  “It is nearer the truth to say that a writer seizes upon some particular aspect of his subject and holds that aspect in his mind until he has seen it in all its profitable lights.”

ref: Serrano, Josephine B., et al; 'Advanced Composition'; National Bookstore. 1981

Introduction: Pre-Writing

Pre-writing is the total process of finding and shaping a subject. This stage confronts the psychological problems of composition writing.

 Pre-writing is a method of discovering the subject to write that involves the willingness to think your own thoughts, to sort them out, to explore why you have them and to come to a tentative conclusion about what they are and why they  interest you.
               
In the later stages of pre-writing, you will have to be more specific by limiting your subject and consider your audience in preparing to write.


Evaluative Categories of a Good Composition

1.       Thesis

Thesis is the declaration of a statement and what is intended to be proven. This should contain the clear stand on a subject and a brief background of the supporting details.

A good thesis should be authoritative that indicates the writer’s knowledge about the subject area.

To achieve a strong thesis, statement should be narrowed down so that the writer in his theme can properly qualify and support his generalizations in the space allowed.

Homologous discourse of the statements about one thing or class of things provides an avenue of the thesis to be unified which is another good quality of a thesis.

Moreover, thesis should be specifically worded for this will help the writer to choose and develop his subject.

2.       Organization

Organization pertains to the logical arrangement of parts of the composition –from introduction to conclusion. An organized composition will be able to provide a clear and logical perspective of the writer.

3.       Content

The content of the composition should be able to provide detailed information about two general questions: ‘what are you talking about?’ and ‘what do you mean?’

This is also the part of the composition that gives supporting details that are relevant, accurate, convincing and interesting. Though the stand of the writer might be clear and the write-up is tight, without a good content, both will be meaningless.

4.       Use of Words

Choice of words provides the register or tone of appropriateness of the composition, its accuracy gives a clear view of what the writer wants to say and its clarity connects the writer to his or her readers.

5.       Sentence and Style

In writing a composition, proper choice of words would not be enough if not logically connected with each other. Putting them together creates sentences that should present variation and in effect displays style.

6.       Mechanics

Mechanics refers to grammar, spelling and punctuation, physical appearance that denotes legibility.  As a general rule, composition should be free of any mechanical errors. Nowadays, mechanical errors are the least worries of writers with the aid of technology – from personal software to online assistances.

ref: Serrano, Josephine B., et al; 'Advanced Composition'; National Bookstore. 1981