Sunday, June 26, 2011

Business Communication: Goals

  1. To seek understanding – The idea in the mind of the sender should correspond to the idea formed in the mind of the message receiver.
  2. To elicit response – it is not enough that the receiver understands the message, the most important is an action undertaken for the message.
  3. To establish good will – to create good relations with other individuals in organizations. This tends to build mutual agreement, respect, cooperation and collaboration not only at present but also for future undertakings.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Process of Communication

Major Elements:

Message – the body of information that creates the communication process.

Sender – the source of message that has full authority to explain or decode the meaning of the information created

Channel - the way by which the message may be carried or communicated.

Receiver – the party who accepts the message from the sender, makes feedback out of the information taken from the source.

Feedback – the response that is sent back by the receiver or decoder to the sender or encoder.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communications Defined

Business Communications is a process of imparting or interchange of thoughts, opinions or information by speech, writing or signs for the business of living, learning or earning a living.

Business Communication is a complex process of information exchange involving ideas, situations, feelings, functions, resources, products and services for the satisfaction of the parties concerned.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Communication

  •          Comes from the Latin word “communico” meaning “I share”
  • ·         A variety of behavior, processes and technologies by which is transmitted or derived from information
  • ·         A complex process often involving reading, writing speaking and listening – a process by which an information is conveyed from the source to the receiver.
  • ·         The transfer of information from person to person, creature to creature, or point to point
  • ·         A purposeful interchange of information in any decodable manner between parties.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Meaning of Business

Business is an occupation, a profession, a trade, a commercial enterprise, a commercial pursuit or employment. Business is an interest regularly pursued for pecuniary gain or to secure livelihood. It shall provide goods or services that satisfy the consumer, clients customers, passengers, depositors, patrons or buyers.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Attainment of Global Peace

25 April 1945, 50 allied nations met in San Francisco to form an international body known as United Nations. This consequently brought peace-keeping institutions, International Monetary Fund and the International Court of Justice. Most importantly, UN issued the UN Declaration of Human Rights to protect humanity and maintain global peace.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Creation of Things

Through the brief utterances God had created marvelous things including man in the following order (Gen 1:1 -29): day and night, the sky, the earth and the sea, plants, sun, moon and stars, birds, fishes, all kinds of animals, and man.  These items are unquestionably the sources of all items of trade and undeniably the subjects of all business transactions among people in the global market.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Philippine Literature: Post War Years (from the late 40's to the 70's)

The basic problem which confronted the country after the war was economic, aggravated by the need for rehabilitation and reconstruction.  There was chaos in the national scene and the wounds inflicted by the war were still fresh. In the midst of social, economic and political confusion, the Republic of the Philippines was born. There was widespread poverty. The income of the people dipped radically and production was almost at a standstill. The total picture was dismal and bleak; the country’s material as well as spiritual resources were in shambles.  The writer, still staggering from the effect of the war, had to wait for a decade or so for him to get back his literary bearings.

On July 4, 1946, the United States granted the Philippines its political independence. Roxas became the first President of the Republic.  In his inaugural address, he expressed the bases of his policy; to rebuild the economy that was destroyed by the war, to industrialize the country, to participate in all the operations of the new economy at all levels, and to be devoted to the ideals of an indivisible peace and an indivisible world. This great political-historical event imbued the writers with a new sense of responsibility and nationalistic pride. Importantly, the bond between the Philippines and the united States was more strongly forged, especially underscored when Roxas, in a spate of rhetorics said: “our safest course and I believe it is true for the rest of the world, is in the glistening wake of America whose sure advance with mighty prow breaks for smaller craft the waves of fear.”
The American inspiration and influence was to play a vital role in the literature that was to follow.


ref: Philippine Contemporary Literature in English, Ophelia A. Dimalanta, et.al.