Business Communication: Goals

1. To seek understanding – The idea in the mind of the sender should correspond to the idea formed in the mind of the message receiver.
2. To elicit response – it is not enough that the receiver understands the message, the most important is an action undertaken for the message.
3. To establish good will – to create good relations with other individuals in organizations. This tends to build mutual agreement, respect, cooperation and collaboration not only at present but also for future undertakings.

ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Process of Communication

Major Elements:

Message – the body of information that creates the communication process.

Sender – the source of message that has full authority to explain or decode the meaning of the information created

Channel - the way by which the message may be carried or communicated.

Receiver – the party who accepts the message from the sender, makes feedback out of the information taken from the source.

Feedback – the response that is sent back by the receiver or decoder to the sender or encoder.
ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communications Defined

Business Communications is a process of imparting or interchange of thoughts, opinions or information by speech, writing or signs for the business of living, learning or earning a living.

Business Communication is a complex process of information exchange involving ideas, situations, feelings, functions, resources, products and services for the satisfaction of the parties concerned.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Communication

•          Comes from the Latin word “communico” meaning “I share”
• ·         A variety of behavior, processes and technologies by which is transmitted or derived from information
• ·         A complex process often involving reading, writing speaking and listening – a process by which an information is conveyed from the source to the receiver.
• ·         The transfer of information from person to person, creature to creature, or point to point
• ·         A purposeful interchange of information in any decodable manner between parties.

ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Meaning of Business

Business is an occupation, a profession, a trade, a commercial enterprise, a commercial pursuit or employment. Business is an interest regularly pursued for pecuniary gain or to secure livelihood. It shall provide goods or services that satisfy the consumer, clients customers, passengers, depositors, patrons or buyers.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: Attainment of Global Peace

25 April 1945, 50 allied nations met in San Francisco to form an international body known as United Nations. This consequently brought peace-keeping institutions, International Monetary Fund and the International Court of Justice. Most importantly, UN issued the UN Declaration of Human Rights to protect humanity and maintain global peace.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006

Business Communication: The Creation of Things

Through the brief utterances God had created marvelous things including man in the following order (Gen 1:1 -29): day and night, the sky, the earth and the sea, plants, sun, moon and stars, birds, fishes, all kinds of animals, and man.  These items are unquestionably the sources of all items of trade and undeniably the subjects of all business transactions among people in the global market.


ref: Effective Business Communications, Ronnie Bouing, National Book Store, 2006